Good Apple Foundation Balm is known for being one of the most full-coverage foundations out there. It’s a foundation that can cover tattoos, scarring, an uneven complexion and then some. Full coverage foundations can run the risk of looking cakey on skin, creating more complexion issues than what you were trying to tackle in the first place. Good Apple is iconic because it looks natural on skin despite its full coverage. You can thank its lightweight, hydrating formulafor that.

So, what makes a foundation look natural? Undetectable coverage that doesn’t look cakey, crusty or patchy. The best way to prevent cakey foundation, creasing and patchiness is to use a lightweight, hydrating foundation that melds and moves with your skin. That doesn’t mean you have to sacrifice coverage though. That’s literally why we made Good Apple Skin-Perfecting Foundation Balm and Good Apple Lightweight Full-Coverage Concealer (pro tip: you can get them both in a foundation set in Good 2 The Core Foundation + Concealer Duo).

Good Apple is a foundation with sodium hyaluronate in it, which helps with hydration. It’s also infused with nourishing apple extract to help skin look fresh. With its hydrating, skin-loving ingredients and balmy texture, Good Apple delivers a finish that looks and feels like actual skin. But non-cakey foundation goes beyond the ingredients. You’re still going to want to make sureyou’re applying it right to get that traceless, healthy-looking finish.


You’ve heard it before but we’ve gotta say it: Cleanse, moisturize, prime. These are essential steps to prep your skin for makeup. Grab your favorite vegan cleanser and make sure thatyou’ve removed excess oils and impurities to get your skin ready for a healthy dose of hydration from your moisturizer and primer. When your canvas is good to go, your makeup should smoothly and evenly glide and blend over it.

If you’re scratching your head and asking yourself, “Why does my foundation look patchy?” you may want to evaluate your skin state (i.e. how parched your skin is). Dry skin covered in foundation will have that effect. Acne-prone skin may leave you thinking you need to add tons of coverage, leading to a cakey look. Dehydrated skin will see your makeup settling into all the finelines and creases on your face. Clean, hydrated + primed skin is the first and most important step in preventing this.

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Select a lightweight, buildable foundation. You already know we love Good Apple Skin-Perfecting Foundation Balm for this. Thick, heavy formulas slathered on may seem like the answer when you’re trying to cover up, but they're likely to clog your pores and give you that cakey look. A non-comedogenic formula like Good Apple’s will help minimize the appearance of pores for a smooth, healthy look, while giving you a natural finish that lasts all day.

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Order matters in your skincare and makeup routine. If you've been wondering “why does my foundation look cakey?” you may have gotten your order wrong.

Let’s keep it simple:

  • 1. Prep and prime
  • 2 .Build your foundation
  • 3. Add further coverage as needed

That's concealer after foundation, and only when necessary.

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Foundation brush, blending sponge or fingers–whatever application tool you use, be sure to buff/bounce your foundation into your skin rather than painting it on. This will help the foundation absorb into your skin and create a smooth coverage without any streaks or blotchy patches. Dragging foundation across your skin can cause dry patches to lift, emphasizing texture.

If your foundation looks cakey after applying–you have more blending to do. Apply a small amount of foundation to your hand, dab the Lock-It Edge Foundation Brush #10 into your foundation, then gently press the brush into areas you need coverage in a circular motion for 1to 3 minutes until completely blended.

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Got your look? Good. Now set it.

This’ll be the last step in your makeup routine. Whether you're using a setting spray like the Lock-It Makeup Setting Mist, or a translucent powder such as Lock-It Setting Powder, this step will help you lock in your look. Mists are great for a fresh, dewy look, while powders give you a mattified edge.

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