BORN IN AN ICONIC TATTOO STUDIO, ROOTED IN A DREAM OF UNRESTRAINED BEAUTY WITH A NONCONFORMIST + FEARLESS
SPIRIT, WE STARTED A REVOLUTION WITH TATTOO-INSPIRED MAKEUP + LIMITLESS CREATIVITY

WE CONTINUE THIS LEGACY.

TATTOOS ARE THE BOLDEST FORM OF ARTISTIC SELF-EXPRESSION. 

THIS DEEPLY PERSONAL INK SHOWS THE WORLD WHAT’S IN YOUR HEART: A TATTOO IS THE RESULT OF SOMETHING FELT SO PASSIONATELY THAT IT ACTUALLY BECOMES PART OF YOU.

#KVDDARETOTRY

HI-PERFORMANCE MAKEUP FOR ANYTHING YOU DARE
NEW + IMPROVED: Our #1 bestselling extreme-precision, waterproof liquid eyeliner—now clinically reformulated with transfer-proof long wear, higher-intensity pigment + smoother flow—in a luxe aluminum pen designed to resist dry-out.

Tattoo Liner

Tattoo Liner
Good Apple Serum Foundation is a real mindf*ck: full coverage with a natural finish, transfer-proof extreme long wear with a lightweight serum feel. Noncomedogenic, this foundation for combo/oily + acne-prone skin covers everything from blemishes to acne scars to hyperpigmentation, all while visibly blurring pores. Plus, it controls shine and stands up to sweat + humidity.

Good Apple Serum Foundation

Good Apple Serum Foundation
Our iconic matte liquid lipstick with all-day, transfer-proof wear—now in an evolved formula for hyper-lightweight comfort. The bold shades are packed with pigment for a just-swiped look that lasts all day.

Everlasting Hyperlight Liquid Lipstick

Everlasting Hyperlight Liquid Lipstick
No-brainer liner—just twist it up + glide it on. Tattoo Pencil Liner comes in bold matte + metallic shades for waterproof, transfer-proof color that lasts all day on your lids + in your waterline.

Tattoo Pencil Liner

Tattoo Pencil Liner
Virtually <strong>effortless</strong>, blendable cheek color in two <strong>creamy</strong>, <strong>ultra-saturated</strong> shades <strong>designed to layer</strong> over foundation for a <strong>pore-blurring velvety finish</strong> that <strong>lasts all day</strong>.

NEW Good Apple Blush Duos

NEW Good Apple Blush Duos
HERE’S WHAT’S PART OF US

HERE’S WHAT’S PART OF US

WE CELEBRATE THE INDIVIDUAL

We reject conventional beauty standards + sameness. We accept the beauty of our uniqueness + flaws.
WE CELEBRATE THE INDIVIDUAL

WE GIVE A F*CK ABOUT THE WORLD

We care for our planet + all the beings who inhabit it. We believe outsiders are insiders + stand up for what’s right. 
WE GIVE A F*CK ABOUT THE WORLD

WE CREATE HIGH-PIGMENT, HIGH-PERFORMANCE MAKEUP

We take inspiration from tattoo artistry to make our iconic products.

We give you the tools to live your beauty truth.
WE CREATE HIGH-PIGMENT, HIGH-PERFORMANCE MAKEUP