KVD BEAUTY IS 100% VEGAN + CRUELTY-FREE

WE’VE LONG BEEN PIONEERS OF THE VEGAN + CRUELTY-FREE MAKEUP MOVEMENT. ALL OF OUR PRODUCTS ARE, AND ALWAYS WILL BE, HIGH-PERFORMANCE, 100% VEGAN + CRUELTY-FREE. YOU HAVE OUR WORD ON IT.

WHAT THAT MEANS

VeganOur formulas don’t contain ANY animal-derived ingredients (including insects).

Cruelty-FreeKVD Beauty never tests on animals—and never will. We only sell our products in regions, channels + product categories that don’t require animal testing. We will not sell in countries where it’s legally required to test on animals, such as China, until those laws change.

HOW WE DO IT

We shattered the myth that vegan makeup doesn’t perform. We’ve spent more than 10 years reinventing the formulation process in the labs, banning all animal ingredients commonly used in cosmetics + discovering new vegan replacements. We do it all without sacrificing the bold pigment + performance we’re known for.

WE’RE COMMITTED TO BECOMING MORE + MORE SUSTAINABLE

WE CHALLENGE OURSELVES TO USE FULLY RECYCLABLE PACKAGING, POST-CONSUMER RECYCLED MATERIALS + REFILLABLE COMPACTS WHENEVER POSSIBLE. CHECK OUT SOME OF OUR PROGRESS:

WE PROMOTE ARTISTRY WITHOUT BOUNDARIES

Our high-pigment, high-performance makeup is your toolkit for limitless creativity. We support artistry of all kinds—not just makeup—through artist collaborations + more.

WE CELEBRATE INDIVIDUAL EXPRESSION

We reject beauty norms + accept all forms of beauty. We live by progressive + inclusive beauty standards. We believe in equity + inclusivity because in our world, outsiders are insiders.