GOOD APPLE FULL-COVERAGE SERUM FOUNDATION image

// NEW //

GOOD APPLE FULL-COVERAGE SERUM FOUNDATION

Max coverage with a natural finish. Transfer-proof wear with a serum-light feel.

NATURAL FULL COVERAGE

NATURAL FULL COVERAGE image
Good Apple Serum Foundation Dark Shade 096 Bottle Image
NEW
Regular price
$42.00
Sale price
$42.00
Regular price
39 Shades
An open KVD Tattoo Pencil Liner Long-Wear Gel Eyeliner with smear in the shade Azurite Blue.
bestseller
Regular price
$23.00
Sale price
$23.00
Regular price
9 Shades
A closed silo and wand of the KVD Everlasting Hyperlight Transfer-Proof Liquid Lipstick in the shade Queen of Poisons.
new shades
Regular price
$23.00
Sale price
$23.00
Regular price
29 Shades
A closed silo and wand of the KVD Everlasting Hyperlight Transfer-Proof Liquid Lipstick in the shade Queen of Poisons.
new shades
Regular price
$23.00
Sale price
$23.00
Regular price
29 Shades

// VIRTUAL TRY-ON //

FIND YOUR GOOD APPLE SERUM FOUNDATION SHADE

If it doesn’t work out, return it free within 30 days (U.S. only).

GET MATCHED
FIND YOUR GOOD APPLE SERUM FOUNDATION SHADE image

NEW LOCK-IT PORE-REFINING PRIMER

Maximize makeup wear, minimize pores + lock in your look with an all-day hydrating primer for all skin types + tones.

SHOP NOW
NEW LOCK-IT PORE-REFINING PRIMER image
WHICH GOOD APPLE FOUNDATION IS RIGHT FOR YOU? image

// SERUM VS. BALM //

WHICH GOOD APPLE FOUNDATION IS RIGHT FOR YOU?

EXPLORE NEW HYPERLIGHT EVERLASTING LIQUID LIPSTICK

Pale Harlequin image

Pale Harlequin

Neutral terracotta

Pale Harlequin

Neutral terracotta
Dragon Bones image

Dragon Bones

Spiced coral

Dragon Bones

Spiced coral
Calytrix image

Calytrix

Warm sepia (formerly Bow N Arrow)

Calytrix

Warm sepia (formerly Bow N Arrow)
Night Heron image

Night Heron

Reddish brown

Night Heron

Reddish brown
Living Stone image

Living Stone

Mushroom brown

Living Stone

Mushroom brown
Wolfsbane image

Wolfsbane

Intense blue-purple

Wolfsbane

Intense blue-purple

NEW LIQUID LIPSTICK SHADES

Find your new favorite Everlasting Hyperlight Liquid Lipstick shades. Discover 8 NEW hues with Virtual
Try-On.

TRY ON SHADES
// GET THE LOOK //

DISCOVER NEW LIP SHADES

DISCOVER NEW LIP SHADES image
An open KVD Good Apple Skin-Perfecting Foundation Balm compact in the shade Medium 033.
bestseller
Regular price
$42.50
Sale price
$42.50
Regular price
39 Shades
A bottle of the KVD Good Apple Lightweight Full Coverage Concealer with wand and smear in the shade Light 111.
bestseller
Regular price
$30.00
Sale price
$30.00
Regular price
31 Shades
An open KVD Tattoo Liner without cap in the shade Trooper Black.
bestseller
Regular price
$25.00
Sale price
$25.00
Regular price
1 Shade
A closed silo and wand of the KVD Everlasting Hyperlight Transfer-Proof Liquid Lipstick in the shade Medusa's Head.
new shades
Regular price
$23.00
Sale price
$23.00
Regular price
29 Shades

SKIN REFRESH

GOOD APPLE FOUNDATION FOR LOOKS THAT LAST FROM DAY TO NIGHT.

FIND YOUR SHADE
SKIN REFRESH image

TATTOO PENCIL LINER

OUR #1 LIQUID LINER, NOW AN ULTRA-SMOOTH GEL PENCIL.

SHOP NOW
TATTOO PENCIL LINER image
KVD Beauty image
ABOUT US image

ABOUT US

Tattoo-inspired vegan beauty

@KVDBEAUTY

// TAG @KVDBEAUTY TO BE FEATURED //

KVD Beauty creates high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner and bestselling Tattoo Pencil Liner. With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear. But we stand for more than just performance: As a vegan makeup brand, our makeup is and always will be 100% vegan and cruelty-free. That's why KVD Beauty never has and never will test on animals. We believe in fearless self-expression, while still being world-conscious. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.