// NEW //
GOOD APPLE FULL-COVERAGE SERUM FOUNDATION
Max coverage with a natural finish. Transfer-proof wear with a serum-light feel.
NATURAL FULL COVERAGE
// VIRTUAL TRY-ON //
FIND YOUR GOOD APPLE SERUM FOUNDATION SHADE
If it doesn’t work out, return it free within 30 days (U.S. only).
NEW LOCK-IT PORE-REFINING PRIMER
Maximize makeup wear, minimize pores + lock in your look with an all-day hydrating primer for all skin types + tones.
EXPLORE NEW HYPERLIGHT EVERLASTING LIQUID LIPSTICK
NEW LIQUID LIPSTICK SHADES
Find your new favorite Everlasting Hyperlight Liquid Lipstick shades. Discover 8 NEW hues with Virtual
Try-On.
DISCOVER NEW LIP SHADES
SKIN REFRESH
GOOD APPLE FOUNDATION FOR LOOKS THAT LAST FROM DAY TO NIGHT.
TATTOO PENCIL LINER
OUR #1 LIQUID LINER, NOW AN ULTRA-SMOOTH GEL PENCIL.
@KVDBEAUTY
// TAG @KVDBEAUTY TO BE FEATURED //
KVD Beauty creates high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner and bestselling Tattoo Pencil Liner. With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear. But we stand for more than just performance: As a vegan makeup brand, our makeup is and always will be 100% vegan and cruelty-free. That's why KVD Beauty never has and never will test on animals. We believe in fearless self-expression, while still being world-conscious. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.