NEW DAZZLE GEL

HYPER-METALLIC EYESHADOW

Blend your look to hyperspace. One-swipe multichromatic gel shimmer
intensifies as you blend.

FREE ANGLED BRUSH image

FREE ANGLED BRUSH

WHEN YOU SHOP 2 DAZZLE GEL SHADES THROUGH 10/4

Green Nebula, Blue Shift + Violet Aurora just landed.

// NEW FULL SLEEVE TUBING MASCARA //

AFTER image, eye and eyelashes with KVD Full Sleeve Mascara. Un-retouched image.
BEFORE image, bare eye and eyelashes
BEFORE AFTER

// JUST DROPPED //

NEW TATTOO PENCIL LINER SHADES

Waterproof hues in 4 mattes + 3 metallics for all-day wear.

SHOP IT
Stylized image of new shades of KVD Tattoo Pencil Liner
SNAG A FREE GIFT SET image

SNAG A FREE GIFT SET

FREE MINI TATTOO LINER ON ORDERS $60+

Bonus: We’ll add in a mini liquid lipstick, travel bag and mirror on orders $75+ through 10/4.

// GOOD APPLE SERUM FOUNDATION //

GREAT FOR ACNE-PRONE SKIN

Covers everything from blemishes, acne scars, hyperpigmentation + more

Shop Now
Before/After sliding GIF of model with acne wearing Good Apple Serum Foundation

High-pigment, High-performance Essentials

Everlasting Hyperlight Liquid Lipstick

Our iconic matte liquid lipstick with all-day, transfer-proof wear—now in an evolved formula for hyper-lightweight comfort in bestselling shade Queen of Poisons (formerly Lolita).

Full Sleeve Tubing Mascara

A lengthening + defining mascara with 24H Tat-Tubing Technology that instantly wraps every lash like a full sleeve tattoo for flake + clump-proof, smudge-resistant wear.

Good Apple Foundation Balm

The foundation balm that broke the internet with its instantly iconic, lightweight full coverage.

Good Apple Serum Foundation

Full coverage with a natural finish, transfer-proof extreme long wear with a lightweight serum feel.

Tattoo Liner

Our iconic waterproof liquid eyeliner with tattoo-bold pigment and a needle-precise brush tip for sharp lines every time.
Products contained in KVD Starter Bundle Kit; Good Apple Balm Sample Card, Good Apple Serum Sample Card, Mini Tattoo Liner in Trooper Black, Mini Everlasting Hyperlight Liquid Lipstick in Queen of Poisons, Mini Full Sleeve Mascara, KVD Toiletry Bag

// NEW + LIMITED //

KVD STARTER KIT

6 MINI KIT-ESSENTIALS FOR COMMITMENT-PHOBES

// GET THE LOOK //

SIREN EYES + KILLER LIPS

Model wearing full face of KVD Products
Good Apple Serum Foundation Medium Shade 030 Bottle Image
bestseller
Regular price
$42.00 USD
Sale price
$42.00 USD
Regular price
39 Shades
An open KVD Tattoo Liner without cap with smear in the shade Trooper Black.
bestseller
Regular price
$25.00 USD
Sale price
$25.00 USD
Regular price
1 Shade
An open KVD Dazzle Vegan Eyeshadow Stick with cap and packaging in the shade Hail Surge.
Regular price
$24.00 USD
Sale price
$24.00 USD
Regular price
7 Shades
A closed silo and wand of the KVD Everlasting Hyperlight Transfer-Proof Liquid Lipstick in the shade Painted Tongue.
bestseller
Regular price
$23.00 USD
Sale price
$23.00 USD
Regular price
29 Shades

// ARTISTRY STUDIO //

Stylized image of model applying KVD Full Sleeve Mascara

WRAP EVERY LASH

WITH 24H TAT-TUBING TECHNOLOGY

NEW Full Sleeve Long + Defined Tubing Mascara's brush has filigree
bristles that grip + glide for root-to-tip, clump-proof definition.

Close up of models eye wearing and holding KVD Tattoo Liner in shade Trooper Black

ABOUT US

Tattoo-inspired vegan beauty

@KVDBEAUTY

// TAG @KVDBEAUTY TO BE FEATURED //

KVD Beauty creates high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner and bestselling Tattoo Pencil Liner. With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear. But we stand for more than just performance: As a vegan makeup brand, our makeup is and always will be 100% vegan and cruelty-free. That's why KVD Beauty never has and never will test on animals. We believe in fearless self-expression, while still being world-conscious. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.