A dark skinned model posing with KVD Good Apple Blush Balm Duo

BLUSH // BRONZE // SCULPT

NEW GOOD APPLE

CHEEK BALM DUOS

High-saturation pigment meets glitch-free application for all-day wear, irl.

RED MEADOW

NYMPH’S GROVE

SECRET THICKET

ELUSIVE ORCHARD

LIGHT 200

FAIR 100

DEEP 600

TAN 500

MEDIUM 300

KVD Beauty image
KVD Beauty image
BEFORE AFTER

// BLEND IN A FLASH //

NEW FLASHBLEND FACE BRUSH

A versatile, multi-use vegan face brush with ultra-soft, dense + flexible bristles designed to smoothly + evenly blend liquids, powders, balms + more in a flash.

SWIPE YOURS
NEW FLASHBLEND FACE BRUSH image
KVD Toiletry Bag stylized in front of black background

FREE TRAVEL BAG

WITH ORDERS $50+

Bring bold looks to any destination. Offer applies automatically in cart. Ends 2/29.

// GET THE LOOK //

ONLINE SKIN OFFLINE

ONLINE SKIN OFFLINE image
Good Apple Serum Foundation Light Shade 002 Bottle Image
bestseller
Regular price
$42.00 USD
Sale price
$42.00 USD
Regular price
39 Shades
A bottle of the KVD Good Apple Lightweight Full Coverage Concealer with wand and smear in the shade Light 103.
bestseller
Regular price
$30.00 USD
Sale price
$30.00 USD
Regular price
31 Shades
An open compact of KVD Good Apple Blush duo in shade Secret Thicket 10
NEW
Regular price
$34.00 USD
Sale price
$34.00 USD
Regular price
3 Shades
An open compact of KVD Good Apple Bronze + Sculpt Duo in shade Fair 100
NEW
Regular price
$36.00 USD
Sale price
$36.00 USD
Regular price
5 Shades
A stylized image of KVD Tattoo Pencil Liner and Tattoo Liner

TATTOO LINER COLLECTION

Line it, smudge it + go graphic with creamy gel + liquid liners. It’s all tattoo-potent pigment + waterproof long wear here. 

VIRTUALLY TRY-ON ICONS

EYE

FACE

LIP

// ARTISTRY STUDIO //

Stylized image of several KVD Good Apple Serum bottles and a Good Apple Balm compact

LOVE FULL COVERAGE? TRY OUR GOOD APPLE COLLECTION

Close up of models eye wearing and holding KVD Tattoo Liner in shade Trooper Black

ABOUT US

Tattoo-inspired vegan beauty

@KVDBEAUTY

// TAG @KVDBEAUTY TO BE FEATURED //

KVD Beauty creates high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner and bestselling Tattoo Pencil Liner. With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear. But we stand for more than just performance: As a vegan makeup brand, our makeup is and always will be 100% vegan and cruelty-free. That's why KVD Beauty never has and never will test on animals. We believe in fearless self-expression, while still being world-conscious. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.