The best winter complexion tips from our pro artists


Foundation is the base to any makeup look. And as the seasons change, so should your complexion routine. Despite efforts to try and diffuse your summer shade into your ever changing complexion, we recommend switching up your foundation to fit your formula and shade needs in the colder months.

The Good Apple Collection has lightweight, natural full coverage for every skin type. From oily to dry, we got you covered with extreme pigment payoff, that’s infused with skin-loving ingredients. For combo, oily + acne-prone skin, opt for Good Apple Full-Coverage Transfer-Proof Serum Foundation to keep shine is check all day and visibly blur pores. For dry skin, our viral Good Apple Skin-Perfecting Foundation balm will nourish and hydrate while instantly covering everything from blemishes, to discoloration, to tattoos.

With the right base, the freedom to create any makeup look is in your hands. Full coverage foundation and concealer, blush, bronzer + contour are the keys to adding color, warmth and radiance to your complexion. Here are 4 ways to refresh your winter makeup routine—from a natural glow to a full-on full face.


Our number one tip for a winter complexion routine is adding warmth. Here is how to define + accentuate your makeup in just 5 minutes with ModCon Liquid-Gel Contour.

1 // Apply to your cheek bones and forehead and blend out in a circular motion.

2 // Line the outside of your lips and tap lightly to blend into complexion.

3 // Swipe wand onto the center of your eyelids and blend outward + into crease.


A natural makeup look can be taken to the next level with liquid and balm products, which can help
nourish + hydrate dry skin in the winter.

1 // Blend Good Apple Foundation Balm into your skin with Lock-It Edge Foundation Brush.

2 // Blend Good Apple Concealer under your eyes to brighten + even skin tone.

3 // Apply ModCon Liquid-Gel Contour to the hollows of your cheeks and nose to add natural-looking dimension.

4 // Create a faux freckle effect by dotting Tattoo Liner in Mad Max Brown to the apples of your cheeks. Using your finger, lightly tap to blend for a second skin, barefaced like complexion


A matte complexion is the perfect backdrop to a bold eye + lip. This serum-based complexion routine uses full-coverage products + suits acne prone skin.

1 // Prep your skin with Lock-It Pore Refining Primer. Lightly blend Good Apple Serum Foundation into your complexion and correct blemishes with Good Apple Concealer.

2 // Add a bronzed glow with ModCon Liquid-Gel Contour by blending under your cheek bones, eyelids + under lash line.

3 // Swipe Dazzle Stick across your eyelid for next-dimension shimmer. Fluff + fill your eyebrows with Super Pomade + apply Go Big or Go Home Mascara.

4 // Add a pop of pink to the apples of your cheeks with ModCon Liquid-Gel Blush. Set your undereyes with Lock-It Setting Powder.

5 // Define your lips with Everlasting Hyperlight Liquid Lipstick.


More is more and we like doing the most. Use full coverage without compromising dimension by sculpting + bronzing for realistic warmth, shadow + definition. These full-coverage favorites suit combo,
oily skin and stand up to sweat + humidity.

1 // Start by blending Good Apple Serum Foundation into your skin.

2 // Disguise dark circles by blending Good Apple Concealer under your eyes.

3 // Brighten + set your undereyes with the Shade + Light Palette. Warm up your complexion by blending bronzer from the palette onto your cheeks + use the same shade to deepen the crease of your eyelid.