Whether or not you’re on TikTok, you’ve probably seen the Good Apple react videos. The one-swipe FULL coverage foundation balm application, followed by a gasp and a slack-jawed look that evolves into an almost-smug, “damn my skin looks good” expression.

It’s more than just hype—this viral foundation elicits strong reactions because it really is that good (and it’s 100% vegan). It’s not just the coverage. It’s the fact that with you can use minimal foundation for maximum coverage that feels lightweight. No one likes cakey foundation that feels like it’s suffocating your pores. If you want skin that looks like skin, it should also feel like skin.

Good Apple Foundation balm is infused with sodium hyaluronate and apple extract to keep skin looking fresh, smooth on the outside and juicy on the inside. You know, like a juicy apple. With its skin-loving vegan ingredients, it melds with skin and imparts a comfortable natural-matte finish, which is why so many of you have said it’s the best lightweight foundation that you’ve tried. Thanks for that, by the way, we love it too.

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We’re a proud, cruelty-free and vegan makeup brand. That’s important to us and we’re happy to see more creature-conscious brands coming onto the scene because none of us should have to compromise our ethics for aesthetics. We want everyone to be able to find high-performance vegan makeup that really works and aligns with their values, including inclusivity and recyclability.

We made 100% recyclable foundation packaging because being creature-conscious and earth-conscious go hand-in-hand. If you never made it past the jaw-dropping moment of Good Apple’s viral videos, youmay not know that you can put your empty compact straight into the recycling when you’re done with it.

Let’s talk about some of the other reasons behind Good Apple’s viral success (apart from it being really f*cking good, of course). This skin-perfecting foundation balm comes in 40 shades ranging from deep tolight. Each shade family includes options for people with warm, cool, neutral and olive undertones. Vegan foundation with a wide shade range should be the norm. Unfortunately, that’s not always the case. With more people able to use Good Apple, we’ve been able to witness “whoa” moments around the globe.

Wide appeal goes beyond skin tone, sustainability and cruelty-free beauty. We have loved hearing how you think Good Apple is the best full coverage foundation for dry skin and mature skin while also being suitable for oily or acne-prone skin. We call it a “skin-perfecting” foundation balm because it has a skin-like finish—meaning no caking, flaking or pore emphasis. That applies to all skin types or skin states. Your foundation should cooperate with you even when your skin isn’t.

So, is Good Apple Foundation for you? If it’s been on your FYP and you’ve been curious, take this as your sign to give it a try. Is it worth all the TikTok hype? Yeah, it is. But don’t just take out word for it. See foryourself. You can find your shade match with our virtual try-on tool before ordering on our site (you can probably get a deal on it too if you sign up for emails and texts). And, if you’re not absolutely heart-struck in love with it, we do offer free returns. There’s nothing to lose really (except your mind).