An Invisible, Vegan, Liquid Eyeshadow Primer For Every Skin Tone, Age and Eye Shape!

KVD Beauty launches NEW Shake Vegan Eyeshadow Primer – a disruptive liquid primer that goes on universally clear for the truest color and wear of any eyeshadow for all skin tones, ages and eye shapes.

“Shake Primer is big innovation in tiny bottle! Over a year in the making – this amazing product is a net-new formula and format, giving consumers and makeup artists everywhere, one primer for all. The lightweight texture (not a crème) is never cakey or heavy and works with any eyeshadow palette to create high impact, long-lasting looks,” states Kelly Coller, VP of Global Marketing and PR for KVDVB. “Not only will this primer allow you to revive old eyeshadow palettes, it’s a great value with over 280 drops in each bottle.”

Typically, eyeshadow primers leave a base color that doesn’t match all skin tones and ends up changing the final color result of eyeshadow. With this in mind, KVDVB set out to create a unique formula that leaves absolutely no tone, cast or color behind to be an amazing invisible option for all. This primer is specially formulated to deliver true-to-pan color on all skin tones and prevents powder eyeshadows from creasing and fading for the ultimate wear for any age or eye shape.

The bi-phase liquid – which uses a black colorant to help you remember to shake – increases vibrancy similar to a wet brush application giving a more opaque and high impact color with a smooth finish. Do more with less by maximizing any palette you already own.

The 100% vegan and cruelty-free formula features only essential ingredients and none of the binders, pigments or fillers you don’t. Free of Silicone, alcohol and talc.

Pro MUA Tips from Kenya Garrett, KVDVB Senior Manager of Global Education: 

  • Make sure to shake the formula a few times until the bi-phase ingredients are completely grey
  • Use 1 drop for both eyes - dispense on your fingers, blend together and smooth over each eyelid
  • Use the primer where ever you are using shadow to create the highest impact, long-wearing looks (on the lid or directly below)


KVD Beauty Shake Vegan Eyeshadow Primer ($22) is available online at KVDBeauty.com and Sephora.com and in-stores at Sephora. Share your looks and find more inspiration @KVDBeauty.