Calling all eyeliner lovers, makeup artists, cream eyeshadow wearers, brow enthusiasts and pot eyeliner fans! The brand that brought you Tattoo Liner, one of the best-selling eyeliners of all time, now brings you a new efficient format that solves for three product needs in one! 

Introducing KVD Beauty Super Pomade, a 3-in-1 vegan eyeliner, brow and shadow in 17 shades that gives you the power to personalize your look any way you want, in any shade you want! In an age where efficiency is key and space is limited, this revelation of a 3-in-1 makeup product couldn’t have come at a better time. 

Formally known as Super Brow Pomade, KVD Beauty relaunches this one-pot wonder leaning into how consumers have been using the product for multiple uses since its debut. The vibrant pigment color shade range features an efficient format to solve three product needs into one pot. 

This weightless waterproof pomade delivers high-impact, budge-proof, smudge-proof, looks that don’t come off until you want them to. Perfect for summer and even the most intense activities – nothing stands a chance against this sweat-proof formula.

The unprecedented array of 17 100% vegan shades includes nine neutral tones, seven vibrant, bold artistry colors, and “White Out” for mixing so the power to craft any makeup look imaginable is finally a reality.

Apply Super Pomade with the KVD Beauty Pomade Brush #70. The brush’s firm, angled bristles are made from the highest quality synthetic fibers to deliver extreme control and effortless strokes. The tapered brush handle doubles as a mixing spatula.

Pro Tips from KVD Beauty Artistry Educator Luis Carrero:

  • For a super sharp and easy to apply liner, use the Pomade Brush to create precise strokes along the lash line
  • A little goes a long way, use the cap as a palette when creating your looks
  • To apply as a shadow, use a dense shadow brush to blend and smoke out the pomade

KVD Beauty Super Pomade ($20) and KVD Beauty Pomade Brush #70 ($18) are available online at KVDBeauty.com and Sephora.com and in-stores at Sephora.

#Vegan! KVD Beauty makeup is made with love not animals – that means we’re 100% vegan and cruelty-free forever. Share your looks and find more inspiration at KVDBeauty.com, @KVDBeauty, #KVDBeauty


ABOUT KVD BEAUTY: KVD Beauty is an iconic, global, high-performance, vegan and cruelty-free beauty brand that's disrupted the industry since the brand's debut in 2008 -- with 4 high-pigment, long-wear, cruelty-free red lipsticks. In 2010, we created our #1 award-winning eyeliner—Tattoo Liner—and it remains the uncontested holy grail of liquid eyeliner. After pioneering the liquid lipstick craze, we changed the beauty industry again in 2016 when we reformulated our entire line to be 100% vegan, without sacrificing the performance we're known for. Today, we have more than 250 innovative products in every category, hundreds of awards and we're distributed in 36 countries around the world exclusively at, Sephora, Sephora inside JC Penney and Debenhams in the UK and Ireland and on our sown site www.kvdbeauty.com // Follow us @kvdbeauty #cateyesforall 

ABOUT KENDO: KENDO BRANDS solely-owns and operates KVD Beauty. KENDO is an innovative beauty brand incubator that creates and acquires beauty brands and turns them into global powerhouses: FENTY Beauty by Rihanna, Ole Henriksen Skin Care, Marc Jacobs Beauty, Bite Beauty, Lip Lab Stores, and KVD Beauty. KENDO offices are in San Francisco, Paris, Dubai, London, Sydney and Singapore.